You did it! You set up your Etsy shop, added some cool info, and listed a few items.
You wait… and wait. It can be frustrating when your items come up for renewal but still no sales. You want to sell your creations but don’t want to keep paying the $0.20 if no one is buying.
That’s what happened to me. When I first set up my Etsy shop, I completely forgot about it. Nothing was selling, but I didn’t bother checking to see if I could update images, tags, or beef up my descriptions at all.
Why isn’t anyone buying my stuff? I wondered.
The thing is, people will buy your product. You just have to figure out how to market it to the right buyers.
After months of stagnant marketing, I finally made my first sale!
Here are 3 tips that helped me make the first sale…
1) Set up a blog
If you have an Etsy shop, you should have a blog. It’s that simple.
I’m sure, however, there are exceptions (as there always are) and some people may do really well marketing just their Etsy shop and succeed. However, even if you don’t have a blog along with your shop, you should be promoting your shop in other people’s blogs at the very least.
But why not start your own blog?
If you have an Etsy shop selling items you crochet, why not start a blog talking about crochet patterns you love for each season. Or, how to create your own pattern. Then, you can sell your own patterns on your Etsy shop and blog.
Which brings me to my next point…
2) Have a page for your Etsy shop on your blog
When you set up a page for your Etsy shop on your blog, you will instantly start to see your shop views going up (so long as you’re working on getting traffic to your blog).
If people like what they see on your blog, they’re going to want to check out your Etsy shop too. You can then write individual posts that highlight certain products on your shop which spreads your exposure even more. After you write posts with your products in them, share the posts on social media or try to get them published as guest posts on other blogs too.
You can include all of your Etsy shop sections on your blog, or pick certain ones that you’re wanting to promote. I have my crochet, aromatherapy, and printable Etsy shop sections on my blog (for now). I’m always adding more so it’s constantly being updated.
Having your Etsy shop on your blog can make it easier to promote on social media, and gives you more exposure by including products in blog posts.
Want to see how this looks? Head over to the Etsy shop page on this site.
3) List your freebies on Etsy for a low price
If you have freebie opt-ins on your blog to (hopefully) get some subscribers, try listing those same freebies on your Etsy shop for a low price.
Sometimes people may be searching on Etsy for that perfect printable checklist that’s in your shop. They may not even know about your blog yet, so why not showcase your freebies at a small price and some additional printables in a similar category that cost a few extra dollars?
For instance, you can sell your printable to-do list for $0.99 that’s free on your blog for subscribing to your mailing list. Then, list an ultimate bundle for organizing your home for $9.99 that includes the to-do list.
Sometimes (heaven forbid!) people may not want to subscribe to your mailing list, but they would still pay for a printable that they want. Hey, either way, you’re making money and gaining a follower who may subscribe later.
This is actually how I made my first Etsy sale. I listed a free printable for $0.99 and less than a week later I had a sale! It may seem like chump change but every little bit counts. And, it only builds. That person may tell a few friends she likes and they’ll tell they’re friends.
(Bonus Tip #4) Pin your Etsy shop
If you’ve started an Etsy shop but are finding that things are stagnant, try changing things up. Chances are there’s someone out there waiting to buy that perfect, hand-crafted necklace. They just need to know where to look.
Pinterest is a great way to market your Etsy shop. You can pin your shop AND each individual listing within your shop.
Have a board specifically for your Etsy shop. If you want to see an example of this, you can check out my Etsy Pinterest board.
Not only can you pin your listings on your personal Pinterest boards, but you can also request to join group boards and pin your listings there.
There are so many ways to market your Etsy shop online to make that first sale, but these are a few ways that worked for me.
What are ways that you’ve marketed for Etsy shop to increase sales?